In the spotlight: Making the most of your media moment

By: Katie Trexler-Kern   There are some high-profile people, companies and “tweeters” that are prolific news makers; we see their names, thoughts and actions mentioned in news articles or on television news channels on a regular basis. For most other … Read More

The Power of PR

The world of public relations (PR) is often a mystery to those outside of the industry. What you might not realize is that PR can be one of your best weapons in your marketing arsenal. What is PR? It’s important … Read More