You asked: How do I evaluate my Facebook page for performance?

How can I check my Facebook page performance?

Tap Pages, then go to your Page. Tap Insights at the top of your Page. To see more insights or to export insights, log into Facebook from a computer. Insights provide information about your Page’s performance, like demographic data about your audience and how people are responding to your posts.

How do you analyze Facebook post performance?

Go to your Facebook page and click on ”Audience Insights” at the top menu. Pick the Overview tab and then the Export Data. A pop-up box will then appear with 3 data types available, and you should select Post Data.

What is Facebook ad performance?

Click-through rate (CTR) is defined as the ratio of clicks (how many people clicked your ads) to impressions (the number of times your ad was viewed). Facebook calculates your CTR by dividing your total number of clicks by impressions and multiplying the result by 100. The result is displayed as a percentage.

How do you get Facebook stats?

The Insights feature is built into the administrator interface.

  1. Log in to Facebook and click the Facebook page title you want to get statistics for in the left sidebar. …
  2. Click the “View Insights” link in the right sidebar of your Facebook page to view the user and interaction statistics overview for the past month.
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How do you measure ad performance?

There are four main ways to measure ad performance: CPM, CTR, RPM, and RPC. CPM refers to the cost per mille (Mille means thousand in Latin) aka the advertising cost per thousand views. Essentially, it acts as a benchmark to calculate the approximate cost of an advertisement or ad campaign in a variety of mediums.

How do I optimize my Facebook ads?

How to Optimize Facebook Ads

  1. Install the Facebook Pixel on Your Site. …
  2. Use the Facebook Pixel in Your Popups. …
  3. Get Crystal Clear on Your Campaign’s Goals. …
  4. Transform Engaging Posts into Ads. …
  5. Target Users Based on Location. …
  6. Rely on Facebook’s Auto-Optimize. …
  7. Research Your Competition. …
  8. A/B Test Everything.

How do I find best performing ads on Facebook?

Here’s what you should pay close attention to:

  1. Impressions. To see the best performing ads your competitor is running, filter them by impressions. …
  2. Type of Media. Video or Images? …
  3. Messaging. …
  4. Ad Running Duration. …
  5. Offers and Deals. …
  6. Target people who like your competitor’s Facebook Page.

How much does Facebook Analytics cost?

In fact, the analytics cover over 250 metrics, and reports can be easily generated and customized. Cost: Facebook analytics tool is free. Full suite prices start at $100/month, with a 14-day free trial.