Better content display: Instagram allows you to build your brand image through pictures and videos far more effectively than Facebook or Twitter or any other social media website. … It is a completely clutter free User Interface and thus, as a social media marketer you enjoy better customer engagement.
Why is Instagram great?
The best thing about Instagram is that it is like a microblog in itself that comes with an excellent visual component which brings in high engagement. Not only does Instagram lets you showcase your incredible photos or videos, but it also enables you to ‘heart’ or ‘like’ a picture and comment on it.
With more than one billion monthly active users, Instagram ranks third after Facebook (with just over two billion active users) and YouTube (with 1.9 billion) in terms of the most popular social media network.
What is so fun about Instagram?
One of the reasons why Instagram is so much fun is that it taps into some of the more recent ways we love to consume content. Think Netflix … and serial content. In the age of Netflix, we love anything that involves serial content or episodic content. We love to be able to ‘binge’ on our favorite content or shows.
What are the advantages of social media?
- You reach large audiences. …
- You have a direct connection with your audience. …
- You can create organic content. …
- You have access to paid advertising services. …
- You build your brand. …
- You drive traffic to your website. …
- You can evaluate your performance.
Why is Instagram toxic?
Instagram is literally selling users’ attention. The company knows that strong negative emotions, which can be provoked by negative social comparison, keep users’ attention longer than other emotions—and Instagram’s algorithms are expressly designed to push teens toward toxic content so that they stay on the platform.
Top 10 Benefits of Social Media in the Digital Era
- Increasing Brand Activity.
- Generate Online Traffic.
- Staying Alive.
- Better Conversion Rates.
- Increasing Brand Loyalty.
- Partnering up with Influencers.
- Assessing the Competition.
- Selectively Advertising.
Social Media allows people to interact in ways we could never imagine, how we did till now without it. It is quite easy to catch up on someone’s life through a simple message on the computer or mobile phone, even email. Social media enables communication for not only one’s personal life but also for business life.
Why is social media important? Social media is important because it allows you to reach, nurture, and engage with your target audience — no matter their location. When a business can use social media to connect with its audience, it can use social media to generate brand awareness, leads, sales, and revenue.