Should I post on Instagram in the middle of the night?

If you want to get the most likes on an Instagram picture then the best time to post it may be the middle of the night. That’s according to research from (unsurprisingly) the team behind an app called Later and picked up by Metro that allows you to time when your pictures go live.

Is it bad to post on Instagram in the middle of the night?

For obvious reasons, you should not post in the middle of the night when your followers are asleep, unless you have a large follower base in a different time zone. Instagram users are inactive during these hours and you won’t be able to adequately reach them, as they’ll be asleep.

Should you post at night on Instagram?

Pro Tip: Post to Instagram between 7 AM and 10:30 AM CDT from Monday to Friday. You’ll get the most consistent engagement that way because your content will have time to pick up views and shares leading into the peak engagement hours around 11 AM CDT.

Is it better to post on Instagram during the day or at night?

Looking at Instagram as a whole, Monday through Friday, 9 A.M. to 4 P.M. observes the most consistent engagement. Engagement becomes lower every day before 6 A.M., and after 9 P.M. One to Seven Stories should be the optimal posting length.

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What’s the worst time to post on Instagram?

The worst time to post on Instagram is observed on Saturdays and Sundays, particularly in the morning and midnight. Overall, people are the least active from 1 am to 5 am. It all comes to your specific audience and when they are most active on the platform.

Should I post on Instagram at 3am?

Latergramme ran an analysis of over 61,000 posts to determine which posts got the most engagement and figure out when is the best time to post to Instagram. It turned out that on average the most successful times to post on Instagram are 2am and 5pm.

What is the best time to post on Instagram at night?

From Monday through Friday, between 10 AM and 3 PM, you are likely to get the most consistent levels of engagement. Sunday is the worst day to post on Instagram (no surprises for guessing here!). From around 11 PM to 3 AM, late-night hours are seen to have the lowest engagement for almost every day of the week.

Is 5 pm a good time to post on Instagram?

5 pm seems to be a great time to post for optimal engagement. … “We think this is because fewer people are posting at that time and that more engaged users are using Instagram at that time”. This, of course, makes perfect sense. At 5 pm, people are just ending their workday and procrastinating those final minutes.

What’s the best time to post on Instagram?

What are the best times to post on Instagram?

  • Best times: Tuesday 11 a.m.–2 p.m., Monday through Friday 11 a.m.
  • Best day: Tuesday.
  • Worst day: Sunday.
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