How do I enable custom audience on Facebook?

You can start making a Facebook Custom Audience by signing into Facebook Ads Manager. Then, click on the dots in the top-left corner, and select Audiences. On the next screen, you’ll want to pick the first option: Create a Custom Audience.

How do I turn on my audience on Facebook?

To create a Facebook custom audience, go to the Audiences section of your Facebook Ads Manager. Then click Create Audience and select Custom Audience from the drop-down menu. Create a custom audience in Facebook Ads Manager. Next you’ll see a list of audiences you can create.

How do I create a custom audience on Facebook?

Go to or select Audiences within your Business Manager. Click “Create Audience” and select “Custom Audience.” Select “Customer List.”

Why is my custom audience not working?

You’re only targeting demographic data. One of the biggest reasons that custom audiences fail is due to the use of basic demographic data. The typical marketing playbook tells us to create simple buyer personas or customer profiles that describe our typical customers.

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How does custom audience work on Facebook?

A Custom Audience is an ad targeting option that lets you find your existing audiences among people who are on Facebook. You can use sources like customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business.

How do I create a custom audience on Facebook 2020?

How to use your Custom Audience

  1. Open Facebook Ads Manager and click Create Ad.
  2. Follow the steps to set up your ad. …
  3. Set the ad to target your selected Custom Audience.
  4. Refine your targeting options. …
  5. Set your budget and timing as usual and you’re ready to go.

How do you choose a custom audience source?

To create an Instant Experience Custom Audience, start by picking which Instant Experience you want to base your audience on. Then, simply choose from either “People who opened this Instant Experience” or “People who clicked any links in this Instant Experience.”

Can anyone see my custom lists on Facebook?

When you use the Custom audience option to share a post with a list or specific people, the people you share the post with may be able to see each other’s names.

Do Facebook Custom audiences update automatically?

Your Custom Audience from your website will update automatically as people who fall within the rules you specified for your audience navigate to the pages on your website that have the Facebook pixel.

How long do Facebook Custom audiences last?

The maximum amount of time that people will stay in a Custom Audience from your website or mobile app is 180 days.

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How small can a Facebook custom audience be?

The Facebook Custom Audience minimum size is 20 users.

What is custom story Facebook?

Friends: Only your Facebook friends will see your story on Facebook and the Messenger app. Your Messenger connections will not see your story. Custom: You can select specific people who will be able to see your stories.

How do I exclude a custom audience on Facebook?

Use a Custom or Lookalike Audience for targeting

  1. Create an ad set.
  2. In the Audience section of ad set creation, click the Custom Audiences field.
  3. Select the Custom Audiences and/or Lookalike Audiences you want to use.
  4. Select Exclude if you want to remove anyone. …
  5. Finish setting up the ad set and place your order.