Colorado Department of Public Health & Environment
Statewide public awareness campaign to educate Medicaid enrollees about their tobacco cessation benefits in English and Spanish.
SCOPE OF SERVICES
- Informal message testing
- Creative production
- Media buy strategy and implementation
- FQHC outreach
- Process and outcome evaluation
A total of 19,407,170 media impressions were delivered across all platforms. No-charge elements led to a 40% extension of budget. Stakeholder partners ordered 8,878 pieces of creative collateral to extend the campaign to the local level.