Pinnacol Assurance, Colorado’s leading provider of workers’ compensation coverage and a nationally-recognized institution in the insurance industry, enlisted Evolution to manage their external positioning initiatives in early 2018. Evolution’s PR team has been working seamlessly with Pinnacol’s communications department ever since, earning the company regular features in TV, online and print outlets across the state.


  • Correspond daily with communications director at Pinnacol to support ongoing marketing campaigns
  • Earning positive media coverage with local and statewide media outlets that communicate important safety messages to the public and bolster Pinnacol’s reputation
  • Building relationships with Pinnacol’s safety consultants and policy holders to identify spokespeople
  • Media training for Pinnacol staff to prepare them for successful interviews

RESULTS: In only the first 7 months of our work with Pinnacol Assurance, we were able to earn:

  • 2018 (April-November): Over $175,000 in publicity value for earned media coverage
  • 2017 (April-November): Over 1.1 million gross media impressions delivered to date