Ieso Digital Health is a world-leading digital health company specializing in online delivery of evidence-based psychological therapies. Ieso enlisted Evolution to provide both earned and paid media services. This UK company began its U.S. expansion in Colorado with contracts with the state’s Medicaid program. Since that start, with assistance from Evolution, Ieso, with U.S. headquarters in Dallas, has expanded to other U.S. markets.

SCOPE OF SERVICES

  • Corresponded weekly with sales and marketing specialist at Ieso to support ongoing marketing campaigns
  • Creation of a media relations plan to target specific Colorado markets
  • Creation and execution of a paid media plan including outdoor, radio and paid search

RESULTS: