Past Blogs

Search and Social Advertising Work Better Together!

By: Jackson Bambei, Evolution Communications Intern If you work in digital marketing, you’ve heard the terms “search and social” being thrown around. Search and social refer to the two of the most common advertising platforms: Google (search) and Facebook (social). … Read More

To rebrand or not to rebrand: what to consider

One of Gov. Polis’ first press conferences since taking office was to unveil Colorado’s new logo, which was greeted with mixed reviews. The consensus in the Evolution office, and across social media, was about a 50/50 combination of “meh” and … Read More

The media is calling. Who is your spokesperson?

Imagine it’s a Monday morning and you’re strolling into the office with your coffee, ready to ease into the week.  You’re greeted by a frantic employee, or perhaps your eager public relations representative, informing you that a local television station … Read More

How to Make the Most of Social Media in 2019

While audiences don’t seem to be abandoning social media en masse, according to Edelman’s 2018 Trust Barometer Report, 60 percent of people no longer trust social media companies. This means new challenges, and opportunities, for your business. If you’re wondering … Read More

Valentine’s Day: What we love about what we do

Valentine’s Day is usually less about reflection than it is finding last-minute candies and cards to express our devotion and adoration to a paramour, or at least as a last-ditch effort to stay out of the doghouse. We decided a … Read More

Understanding Implicit Bias and Microaggressions

Evolution Communications Agency specializes in developing messages for audiences that are difficult to reach, so learning how to better understand and represent these populations is crucial. In November 2018, our team engaged in a training called, “Raising the Bar for … Read More

Evolution is a Top 20 Denver Ad Agency

The new year is off to a busy start for our agency, and after a brief holiday break we’re getting back to making good things happen for our clients. Following up on our Gold Leaf awards and recognition as a … Read More

Keeping Up Media Habits of Your Target Audience

Connecting with your target audience means knowing their behaviors and putting your message in front of them. As marketers, it’s critically important to review your audience regularly, and to stay current on the most effective and cost-efficient ways to reach … Read More

Giving Thanks and Giving Back

It’s the time of year to think about giving, and Colorado recently followed up the Thanksgiving holiday by doubling up on helping nonprofits, with the national Giving Tuesday event on Nov. 26 and Colorado Gives Day a week later on … Read More

Avoiding a copyright “SCARE”

What you can and can’t use for social media and curated content It’s Halloween, and here at Evolution we’ve been discussing our favorite horror movies, reminiscing about favorite costumes and binging on candy we should be saving for trick-or-treaters. Fixating … Read More

Instagram 101

If you’ve been keeping up with trends in digital marketing, you know Instagram is on the rise. Facebook, Snapchat, and Twitter are becoming less and less popular, with more brands shifting their focus to Instagram. According to Statista, there are … Read More

How to Keep Your Company’s Reputation Strong

Most people understand the concept of crisis communications: something awful happens at a company – say the CEO is accused of sexual harassment – and a small army of PR pros descend to see if they can do some damage … Read More

Crisis Communications: No Time to Wait

These days there is no shortage of headline grabbing public relations crises: sexual harassment charges, food contamination, inappropriate comments or behavior from an executive or employees. How do organizations get through these crisis situations unscathed, or in a manner that … Read More

Four tips for a better press release

Amid the conversations around the evolving journalism landscape, there are a lot of arguments for and against abandoning the traditional press release (or news release, depending on how religiously you follow AP Style). Clients often ask us whether they should … Read More

Perspective from Peru

This month we’re featuring a post from our summer intern, Mackenzie Mixer, about her volunteer trip to Peru to work with community health workers in the country and the challenges people face to obtain health care in less developed parts … Read More

Interview with Andres Chaparro, Telemundo Denver

Earlier this year, Telemundo Denver won the Colorado Broadcaster’s Association’s “2018 Station of the Year” award. We had the privilege of sitting down with Andres Chaparro, President and GM of Telemundo Denver, to talk about how Telemundo Denver has achieved … Read More

Media Buying During Election Season

My daughter recently asked me what people mean when they refer to Colorado as a “swing state.” The simplest answer is that Colorado’s electorate is split rather evenly between Republicans, Democrats and Independents, which makes us important in determining the … Read More

Mental Health Month: Conversations to build a foundation

When we the words “mental health,” most of us automatically picture someone struggling with bipolar disorder, schizophrenia or another form of mental illness. We don’t think it’s something that applies to us. And we couldn’t be more wrong. Though most … Read More

Alcohol Awareness Month: An Opportunity for Honesty

Considering that awareness months and holidays are intended to highlight issues, diseases or causes most of us aren’t already, well, aware of, it may seem unnecessary to devote a whole month to alcohol awareness. After all, you can’t walk down … Read More

In the spotlight: Making the most of your media moment

By: Katie Trexler-Kern   There are some high-profile people, companies and “tweeters” that are prolific news makers; we see their names, thoughts and actions mentioned in news articles or on television news channels on a regular basis. For most other … Read More

It’s March – Let’s Talk About Colorectal Cancer

March is Colorectal Cancer Awareness Month. In honor of colorectal cancer awareness, we’re featuring a guest blog from Andi Dwyer, Co-Director of the Colorado Colorectal Screening Program at the University of Colorado Cancer Center and Program Director at the Colorado School … Read More

At least you have your health. (Right?)

It would be a huge understatement to say there is a lot of uncertainty in the world of healthcare right now. Consumers are wondering how premiums and access to care will be affected by politically-driven efforts to reshape the health … Read More

Look back with gratitude, look ahead with hope…

For many Americans 2017 simply cannot end soon enough. A never-ending storm of political turmoil roiled our stomachs, hurricanes battered the southern and eastern coasts while wildfires still ravage California, and the litany of beloved celebrities dying that we’d hoped … Read More

Why You Can’t Afford to Ignore Yelp

There’s a common saying that goes something like this: “If it’s good, you’ll tell one person. If it’s bad, you’ll tell twenty.” Nowhere is that more true than in the online review space. Many organizations, especially in the healthcare industry, ignore review sites … Read More

3 Lessons Learned from Public Health in the Rockies

By Taylor Rosty, Account Associate @ Evolution As a relatively new member of the Evolution team, this was my first year at Public Health in the Rockies. If you’re not familiar, PHiR is a three-day gathering of public health professionals across … Read More

How to Market Your Brand With Snapchat

With more than 100 million users every day, it’s time for your brand to get on the Snapchat bandwagon. Whether you’re a new player in the marketspace or an industry leader, you can use Snapchat to help you engage and … Read More

Oral Health Colorado Wins National Award

This month, we would like to recognize a client that is doing remarkable work in the area of community water fluoridation. Oral Health Colorado (OHCO) will be honored by the Campaign for Dental Health with an award “for their determination … Read More

Did Digital Kill the Television Star?

Do you Hulu? How about Netflix or Apple TV? If you answered “yes,” you’re not alone. Because consumers now hold the internet in the palm of their hand, there are more ways than ever to engage with media and other … Read More

5 Reasons Why Your Business Should Have a Blog

Should your organization have a blog? The answer is a resounding yes! We’re in an age where content is king. It’s critical to create the type of information your audience wants to consume and to demonstrate your expertise and usefulness. … Read More

Latino/as ask: Is Our Community Water Safe?

For over a year now, Evolution and our client Oral Health Colorado (OHCO) have been meeting regularly with a coalition of stakeholders* interested in learning about Spanish-speaking Latino/a’s perception of tap water. To facilitate this learning, OHCO submitted grant requests … Read More