With so many tactics and channels for marketers and PR pros at our disposal these days, it’s easy to focus on brevity and data to get your brand in front of your target audience. Using analytics and tracking reach are … Read More
“I don’t exactly understand SEO, but I know I need it.” I can’t tell you how many potential and current clients I’ve heard this from. SEO, or search engine optimization, has become a critical part of any organization’s marketing strategy. … Read More
My local Target is going through a painful remodel. My daughter Bella and I, our family’s designated shoppers, have been struggling through it with the brave staff there. However, last night might have been the breaking point for us. So … Read More
If you use Twitter, you probably saw the hashtag #ChickenSandwichTwitter trending last week. In case you missed it, here’s the summary: Chick-Fil-A tweeted about its chicken sandwich in a post that appeared to be a subtle dig at Popeye’s new … Read More
For the past four years, Evolution has had the privilege of managing the Speak Now! Colorado/Hable ¡Ahora! Colorado statewide social marketing campaign in collaboration with Colorado Department of Human Services/Office of Behavioral Health. Speak Now! Colorado encourages parents and caregivers … Read More
Whether you’re in the car, on a run, or just relaxing in the sun, podcasts can be a fascinating and educational pastime. Though a lot of podcasts fall into certain categories like politics, science, comedy, etc. there are still a … Read More
If you work in digital marketing, you’ve heard the terms “search and social” being thrown around. Search and social refer to the two of the most common advertising platforms: Google (search) and Facebook (social). Your business may benefit from using … Read More
A Summer Internship Story Our new summer intern is about to start his work here at the agency, and it got me thinking about some of my internships and the experiences I had while developing my skills as a budding … Read More
Spring is finally here, and between the bomb cyclones and lightning storms, it’s safe to say we’re all probably ready for summer. Now that it’s springtime, people are Marie Kondo-ing their closets or garages, but it’s equally important to do … Read More
One of Gov. Polis’ first press conferences since taking office was to unveil Colorado’s new logo, which was greeted with mixed reviews. The consensus in the Evolution office, and across social media, was about a 50/50 combination of “meh” and … Read More
Imagine it’s a Monday morning and you’re strolling into the office with your coffee, ready to ease into the week. You’re greeted by a frantic employee, or perhaps your eager public relations representative, informing you that a local television station … Read More
It’s been 10 years since the Rocky Mountain News closed its doors. I was reminded of this fact by a friend’s posting on Facebook of the short documentary made to acknowledge this sad turn of events. It’s interesting to hear … Read More
While audiences don’t seem to be abandoning social media en masse, according to Edelman’s 2018 Trust Barometer Report, 60 percent of people no longer trust social media companies. This means new challenges, and opportunities, for your business. If you’re wondering … Read More
Valentine’s Day is usually less about reflection than it is finding last-minute candies and cards to express our devotion and adoration to a paramour, or at least as a last-ditch effort to stay out of the doghouse. We decided a … Read More
Evolution Communications Agency specializes in developing messages for audiences that are difficult to reach, so learning how to better understand and represent these populations is crucial. In November 2018, our team engaged in a training called, “Raising the Bar for … Read More
The new year is off to a busy start for our agency, and after a brief holiday break we’re getting back to making good things happen for our clients. Following up on our Gold Leaf awards and recognition as a … Read More
Connecting with your target audience means knowing their behaviors and putting your message in front of them. As marketers, it’s critically important to review your audience regularly, and to stay current on the most effective and cost-efficient ways to reach … Read More
It’s the time of year to think about giving, and Colorado recently followed up the Thanksgiving holiday by doubling up on helping nonprofits, with the national Giving Tuesday event on Nov. 26 and Colorado Gives Day a week later on … Read More
It’s been over a decade since I left broadcast journalism for a career in public relations. Even now that I’m on the “other side,” one thing never ceases to amaze me: so many people want to know what it takes … Read More
What you can and can’t use for social media and curated content It’s Halloween, and here at Evolution we’ve been discussing our favorite horror movies, reminiscing about favorite costumes and binging on candy we should be saving for trick-or-treaters. Fixating … Read More
If you’ve been keeping up with trends in digital marketing, you know Instagram is on the rise. Facebook, Snapchat, and Twitter are becoming less and less popular, with more brands shifting their focus to Instagram. According to Statista, there are … Read More
Most people understand the concept of crisis communications: something awful happens at a company – say the CEO is accused of sexual harassment – and a small army of PR pros descend to see if they can do some damage … Read More
It’s a commonly-held belief that making assumptions is bad. Yet we do it all the time. In her article, “The Problem with Making Assumptions,” Dr. Marcia Sirota says it’s easy to think we know what is going on in someone … Read More
These days there is no shortage of headline grabbing public relations crises: sexual harassment charges, food contamination, inappropriate comments or behavior from an executive or employees. How do organizations get through these crisis situations unscathed, or in a manner that … Read More
Amid the conversations around the evolving journalism landscape, there are a lot of arguments for and against abandoning the traditional press release (or news release, depending on how religiously you follow AP Style). Clients often ask us whether they should … Read More
This month we’re featuring a post from our summer intern, Mackenzie Mixer, about her volunteer trip to Peru to work with community health workers in the country and the challenges people face to obtain health care in less developed parts … Read More
Earlier this year, Telemundo Denver won the Colorado Broadcaster’s Association’s “2018 Station of the Year” award. We had the privilege of sitting down with Andres Chaparro, President and GM of Telemundo Denver, to talk about how Telemundo Denver has achieved … Read More
My daughter recently asked me what people mean when they refer to Colorado as a “swing state.” The simplest answer is that Colorado’s electorate is split rather evenly between Republicans, Democrats and Independents, which makes us important in determining the … Read More
When we the words “mental health,” most of us automatically picture someone struggling with bipolar disorder, schizophrenia or another form of mental illness. We don’t think it’s something that applies to us. And we couldn’t be more wrong. Though most … Read More
Common mistakes to avoid when pitching your story to the media All through journalism school, I wondered why I kept seeing PR majors sitting next to me in class. I envisioned the newswriting world as dirtying my hands with the … Read More
Considering that awareness months and holidays are intended to highlight issues, diseases or causes most of us aren’t already, well, aware of, it may seem unnecessary to devote a whole month to alcohol awareness. After all, you can’t walk down … Read More
By: Katie Trexler-Kern There are some high-profile people, companies and “tweeters” that are prolific news makers; we see their names, thoughts and actions mentioned in news articles or on television news channels on a regular basis. For most other … Read More
March is Colorectal Cancer Awareness Month. In honor of colorectal cancer awareness, we’re featuring a guest blog from Andi Dwyer, Co-Director of the Colorado Colorectal Screening Program at the University of Colorado Cancer Center and Program Director at the Colorado School … Read More
Mark Zuckerberg dropped a bomb on social media managers earlier this year when he announced that Facebook would be placing a higher priority on content in news feeds that is published by family and friends (instead of publishers and … Read More
It would be a huge understatement to say there is a lot of uncertainty in the world of healthcare right now. Consumers are wondering how premiums and access to care will be affected by politically-driven efforts to reshape the health … Read More
For many Americans 2017 simply cannot end soon enough. A never-ending storm of political turmoil roiled our stomachs, hurricanes battered the southern and eastern coasts while wildfires still ravage California, and the litany of beloved celebrities dying that we’d hoped … Read More
There’s a common saying that goes something like this: “If it’s good, you’ll tell one person. If it’s bad, you’ll tell twenty.” Nowhere is that more true than in the online review space. Many organizations, especially in the healthcare industry, ignore review sites … Read More
By Taylor Rosty, Account Associate @ Evolution As a relatively new member of the Evolution team, this was my first year at Public Health in the Rockies. If you’re not familiar, PHiR is a three-day gathering of public health professionals across … Read More
With more than 100 million users every day, it’s time for your brand to get on the Snapchat bandwagon. Whether you’re a new player in the marketspace or an industry leader, you can use Snapchat to help you engage and … Read More
We have a rule around the office that writing blogs about politics is not in our best interest. Like most businesses, we have clients on all sides of the political spectrum and the last thing we want to do is … Read More
This month, we would like to recognize a client that is doing remarkable work in the area of community water fluoridation. Oral Health Colorado (OHCO) will be honored by the Campaign for Dental Health with an award “for their determination … Read More
Do you Hulu? How about Netflix or Apple TV? If you answered “yes,” you’re not alone. Because consumers now hold the internet in the palm of their hand, there are more ways than ever to engage with media and other … Read More
Should your organization have a blog? The answer is a resounding yes! We’re in an age where content is king. It’s critical to create the type of information your audience wants to consume and to demonstrate your expertise and usefulness. … Read More
For over a year now, Evolution and our client Oral Health Colorado (OHCO) have been meeting regularly with a coalition of stakeholders* interested in learning about Spanish-speaking Latino/a’s perception of tap water. To facilitate this learning, OHCO submitted grant requests … Read More