Past Blogs

What is SEO & Why is it Important?

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“I don’t exactly understand SEO, but I know I need it.” I can’t tell you how many potential and current clients I’ve heard this from. SEO, or search engine optimization, has become a critical part of any organization’s marketing strategy. … Read More

Speak Now: Here’s How

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For the past four years, Evolution has had the privilege of managing the Speak Now! Colorado/Hable ¡Ahora! Colorado statewide social marketing campaign in collaboration with Colorado Department of Human Services/Office of Behavioral Health. Speak Now! Colorado encourages parents and caregivers … Read More

Giving Thanks and Giving Back

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It’s the time of year to think about giving, and Colorado recently followed up the Thanksgiving holiday by doubling up on helping nonprofits, with the national Giving Tuesday event on Nov. 26 and Colorado Gives Day a week later on … Read More

Avoiding a copyright “SCARE”

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What you can and can’t use for social media and curated content It’s Halloween, and here at Evolution we’ve been discussing our favorite horror movies, reminiscing about favorite costumes and binging on candy we should be saving for trick-or-treaters. Fixating … Read More

Instagram 101

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If you’ve been keeping up with trends in digital marketing, you know Instagram is on the rise. Facebook, Snapchat, and Twitter are becoming less and less popular, with more brands shifting their focus to Instagram. According to Statista, there are … Read More

Crisis Communications: No Time to Wait

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These days there is no shortage of headline grabbing public relations crises: sexual harassment charges, food contamination, inappropriate comments or behavior from an executive or employees. How do organizations get through these crisis situations unscathed, or in a manner that … Read More

Four tips for a better press release

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Amid the conversations around the evolving journalism landscape, there are a lot of arguments for and against abandoning the traditional press release (or news release, depending on how religiously you follow AP Style). Clients often ask us whether they should … Read More

Perspective from Peru

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This month we’re featuring a post from our summer intern, Mackenzie Mixer, about her volunteer trip to Peru to work with community health workers in the country and the challenges people face to obtain health care in less developed parts … Read More

Media Buying During Election Season

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My daughter recently asked me what people mean when they refer to Colorado as a “swing state.” The simplest answer is that Colorado’s electorate is split rather evenly between Republicans, Democrats and Independents, which makes us important in determining the … Read More