What is the Facebook 80/20 rule?

Facebook has discreetly removed the rule that limited text space on ad images to only 20 per cent. It means that the social networking giant will not penalise ads with more image text on them. Facebook had a ‘text overlay’ tool for advertisers to ensure that text did not take up more than 20 per cent of their ads.

Does Facebook still use 20% rule?

The Facebook 20% rule was a requirement that rejected Facebook ads with more than 20% of text in its images. While the rule is no longer enforced, Facebook still recommends including a 20% text-to-image ratio. The recommendation applies to both single image and carousel ads run on Facebook and Instagram.

What happens when you upload a Facebook ad image with too much text?

But if you include more text in your ad image, your ad will run, and could theoretically reach just as many people as any other campaign, depending on your approach. We’ll update this post with more information from Facebook as it’s provided.

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When did Facebook remove the 20% text rule?

Late Q3, 2020 advertisers began to notice leniency in Facebook’s 20% Text Rule. The rule prevented advertisers from promoting ads containing more than 20% text by restricting reach relative to how much text was in the ad.

Can you use the word free on Facebook ads?

Does Facebook say you can’t use this word? Nope. The problem arises when you speak directly to your audience in a way that indicates you’ve targeted your ad to them. Understand, you absolutely should target your ad to the best possible audience, but shouldn’t let them suspect that you did!

What is the Facebook 80/20 rule?

Facebook has discreetly removed the rule that limited text space on ad images to only 20 per cent. It means that the social networking giant will not penalise ads with more image text on them. Facebook had a ‘text overlay’ tool for advertisers to ensure that text did not take up more than 20 per cent of their ads.

What are Facebook’s rules for posting?

Facebook says it does not allow someone to post content that’s owned by someone else, including anything with “copyrights, trademarks, and other legal rights.” It also says that you own everything you post. That means if you post a photograph you took, for example.

How can I make my Facebook ads effective?

How to Create the Perfect Facebook Ad in Minutes

  1. Create a simple CTA with one clear action. …
  2. Use an audience targeting strategy that helps you refine over time. …
  3. Write a clear and conversational headline. …
  4. Use an image that has creative tension with the headline. …
  5. Use the description area to remove friction for your CTA.
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Can Facebook read pictures?

Facebook Can Now Understand Text in Images, Advancing Image Recognition Capacity. … For example, run a search for “black shirt photo,” and Facebook’s system is able to “see” whether there’s a black shirt in a photo, and search based on that, even if the photo wasn’t tagged with that information.

How much text is allowed on a Facebook ad?

Facebook’s advertising guidelines include a 20 percent text rule, meaning that the text on ad photos cannot take up more than 20 percent of the photo. We should note that this guideline is only specified for ads featured on the News Feed!

How do I find boosted photos on Facebook?

View results for boosted posts

  1. Select Manage.
  2. You may need to tap see all first.
  3. Scroll to the Results from your promotion section and tap View detailed results.

Why has the organic reach of Facebook declined?

Why Your Organic Reach Has Declined on Facebook

There’s simply too much content being published on Facebook, making visibility in the News Feed increasingly competitive. And Facebook strives to show people the content that is most relevant to them, as opposed to surfacing all the content available.

How many words should a Facebook ad be?

So you need to figure out how to make the most of your message in a small amount of space. According to a study by AdEspresso, five words has been the perfect number for a Facebook ad headline for four years running.

What words are banned Facebook?

An example given for a sentence not allowed is: ‘It’s disgusting and repulsive how fat and ugly John Smith is. ‘ But the document adds: ‘We do not remove content like “frizzy hair,” “lanky arms,” “broad shoulders,” etc. since “frizzy,” “lanky,” and “broad,” are not deficient or inferior, and therefore not degrading.”’

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What words are banned on Facebook ads?

As a general guideline, avoid using words like “other”, “you”, “yours” in your copy. You can’t imply that you actually know anything about the users you’re targeting. You can use the word “Facebook” in your creative, and you can even use the Facebook logo, but you need to be careful about how you do so.

What words should you avoid on Facebook?

Remember: Avoid using pain points or “negative” words like diet, weight loss, fat, depression, anxiety, stress, fear, overwhelm, terrified, etc… The solution: Use positive language instead. Focus on how you want people to feel after using the product.