Quick Answer: Does switching to a business account on Instagram hurt engagement?

Earlier this year, Instagram released a statement clarifying that there was no difference in the feed presence of personal or business profiles, so changing between the two would have zero effect on reach. … The results showed that engagement for personal profiles was about 1% higher than for business profiles.

Is it bad to switch to a business account on Instagram?

Users interested in closely understanding who their followers are, when they’re active on Instagram and where they’re located (to name a few details) should consider switching to business profiles. You can leverage this valuable information to optimize your content.

Do business accounts on Instagram get less likes?

The results found that the business account had significantly (statistically) LESS likes than the personal account, lending support to my hypothesis that Instagram business accounts have lower organic engagement than Instagram personal (default) accounts.

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What happens if I switch my Instagram to a professional account?

Professional Instagram accounts will give you more call to action buttons and space to provide contact details and your business address, which will ultimately increase your customers’ ability to get in touch. You will now be able to connect your Facebook Page to your Instagram account.

Why you should not use Instagram for business?

Here’s why you need to stop trying to make Instagram work for your business and focus your marketing efforts elsewhere.

  • You’re not a visual brand. Since Instagram is a visual tool, you need to have appealing content to share. …
  • You don’t have a professional photographer. …
  • You’re misusing the app.

Is it better to have a business Instagram or personal?

Sure, personal Instagram accounts let you post the same great photos as an Instagram business account, but a business account comes with more premium features. This means more ways for your potential customers or clients to reach you, as our first benefit explains.

Is it better to have a business or personal account on Instagram?

So if you are personality-based brand (like a blogger or Instagram influencer) and feature both personal and business content on your account, sticking with a personal account may be better, as your followers may engage with your account more than if you limit your content to just business posts.

Do Instagram business accounts get more followers?

Choose the business profile to get noticed in the Instagram feed. … You’ll increase engagement and followers, and these users may be more likely to interact with and purchase from your business directly with the new contact button on your business account.

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Why is Instagram engagement so low?

If Instagram is only showing your content to 10% of your followers, then you’ll risk having lower engagement on posts you’ve worked hard on creating. … When your followers engage and use the app, Instagram takes notice and will share your account with other accounts, so your chances of gaining new followers increases.

Can I switch from business to personal Instagram?

Open Instagram on your phone. Now go to your profile and tap on Menu in the upper right corner. Then tap on Settings and then Tap on Account. Tap on Switch to Personal Account.

Should I switch to professional Instagram?

There are definitely pros to switching to an Instagram business account, like: You get insights and statistics about your followers. You also get data on impressions, reach, website clicks and can see viewer trends without leaving the app.

What happens if you switch to a professional account?

Professional Accounts can be both Business or Creator Accounts on Instagram. Converting to a professional account will limit your ability to take certain actions on Instagram. … If you’d like to switch the Facebook Page you’re able to share Instagram posts to, you’ll need to convert back to a personal account.

Does it cost money to have a professional account on Instagram?

It’s free to have an Instagram business account, and there are no specific requirements in terms of followers or content.

What are the disadvantages of using Instagram for business?

The Advantages and Disadvantages of Having an Instagram Business Account

  • Cannot Limited Direct Messages.
  • Pay to Play.
  • Features Not Available to Everyone.
  • Competition Can Gain Insight.
  • You Can’t Go Private.
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How successful is Instagram for business?

Instagram is one of the most popular social media platforms, with nearly 112.5 million users in 2020. From gathering insights to selling products, Instagram keeps rolling out tools to help business owners succeed on the photo-sharing social media platform. It’s not too late to join and become successful on Instagram.