Low ad quality doesn’t necessarily mean that your ad is bad, it means that your audience finds it boring, spammy or not relevant. You can usually spot this by the emoji or negative comments under your ad post. Always make sure your ad copy is relevant to the product you’re selling, but not a load of “!” and CTAs.
How do I fix low quality Facebook Ads?
Fix Low Quality Facebook Ads Warnings
- Ad Copy or other elements.
- Too much text in the image/Clickbait Ad copy + Image.
- PRO TIP: Emojis do increase your Click-through Rates on ads (Tried and tested)
- Solution: Simply change the ad copy.
How can I improve my Facebook ad quality?
7 Tips for Increasing Your Facebook Ads Quality Ranking?
- Incorporate video ads.
- Limit the number of times you run the ad.
- Have quality content and avoid click-bait.
- Be straightforward.
- Test as often as you can.
- Run ads during peak traffic times.
- Boost ad engagement.
What is low quality attribute in Facebook?
As explained by Facebook:
Adverts with ‘low-quality’ attributes will receive a limited distribution or will be disapproved all together. If the advertiser gets multiple flagged adverts, it can affect the performance of other future adverts.
How does Facebook decide on the quality score of an ad?
Relevance score is calculated based on the positive and negative feedback we expect an ad to receive from its target audience. … The more times we expect people to hide or report an ad, the lower its score will be. Ads receive a relevance score between 1 and 10, with 10 being the highest.
How can I improve the quality of my ads?
Match the language of your ad text more directly to user search terms. Look for ad groups with many different keywords that can’t be easily addressed by the same ad. Split these ad groups into multiple ad groups that better match to the user’s searches. Try grouping your keywords into themes to increase relevance.
How can I check my facebook quality?
Review the Standing of Your Facebook Page
To check your Facebook page quality, click the More menu at the top of your page and choose Page Quality from the drop-down menu. You can then see if your page has been flagged for any quality issues.
What is low quality attribute?
Let us know. A low quality ad is one where the ad contains one or more of the following attributes: … Disallowed contentOpens in new window: Refers to issues with landing page content/products/services that are not allowed in ads.