What is the best format for Facebook ads?

Recommended Facebook video ad format: MP4, MOV, or GIF. Facebook video ad size: The best size for Facebook ad is at least 1080 x 1080 pixels, but it’s best to use the highest resolution that meets the ratio requirements since there is no maximum resolution.

What is the best size for Facebook Ads 2020?

The recommended size of a Facebook Feed ad is 1080 x 1080 pixels. If you’re sharing a URL, the image size is 1200 x 628 pixels. The size of a Facebook Story ad is 1080 x 1920 pixels.

What ratio is best for Facebook ads?

The formal sizes and specifications for Facebook Feed ads are: Minimum image size: 600 x 600. Recommended image size: 1200 x 628. Image ratio: 9:16 to 16:9 (no link involved), 1.91:1 (if there is a link)

What makes a good Facebook ad 2020?

What makes a great ad is that it is fine-tuned to the brand as well as to the brand’s customers. It aims to address problems, create the need, or make people understand how your product is better.

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What size are Facebook Ads 2021?

Facebook ads image size: At least 1080 x 1080 pixels, but it’s best to use the highest resolution that meets the ratio requirements since there is no maximum resolution. Minimum Facebook ads dimensions: 600 x 600 pixels. Recommended file types: JPG or PNG.

Should Facebook ads be square?

Moving forward, we recommend that you leverage 1:1 (square) image creatives for your image link ads. … To explain further, when advertising in the Facebook newsfeed the ad images have always been cropped to a landscape 1.9:1 ratio, with a recommended size of 1200 x 628 pixels.

Can Facebook ads be 4×5?

Facebook video ads sizes

Facebook recommends uploading video with square (1:1) or vertical (4:5, 9:16 and 16:9) aspect ratios, to maximize compatibility on both desktop and mobile screens.

What is best image size for Facebook?

Facebook Post Images

The optimal size for post (shared) images is 1,200 x 630 pixels. These guidelines will help you select and edit your shared images for optimum quality: Recommended upload size is 1,200 x 630 pixels.

Is Square video better for Facebook?

Square formatted videos are a good choice for Facebook, Instagram and Twitter. On these platforms, square videos fill the screen more and will be more engaging for viewers on both desktop and mobile devices.

How do I optimize my Facebook ads?

How to Optimize Facebook Ads

  1. Install the Facebook Pixel on Your Site. …
  2. Use the Facebook Pixel in Your Popups. …
  3. Get Crystal Clear on Your Campaign’s Goals. …
  4. Transform Engaging Posts into Ads. …
  5. Target Users Based on Location. …
  6. Rely on Facebook’s Auto-Optimize. …
  7. Research Your Competition. …
  8. A/B Test Everything.
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How do I make my Facebook ads attractive?

How to Create the Perfect Facebook Ad in Minutes

  1. Create a simple CTA with one clear action. …
  2. Use an audience targeting strategy that helps you refine over time. …
  3. Write a clear and conversational headline. …
  4. Use an image that has creative tension with the headline. …
  5. Use the description area to remove friction for your CTA.

How do I design a great ad?

30 advertisement design tips that turn heads

  1. Keep It Simple. …
  2. Include A Call To Action. …
  3. Appeal To Niches. …
  4. Use Visual Metaphors. …
  5. Find Hidden Visual Relationships. …
  6. Use Iconic Figures And Ideas. …
  7. Use Scale Purposefully. …
  8. Don’t Be Afraid To Exaggerate.

What aspect ratio is 1200×628?

Aspect Ratio: 1.91:1. Image Size: 1200 x 628 pixels.

Why are my Facebook ads blurry?

The most common reason for images not rendering correctly is size. Make sure the image you upload is large enough for your chosen placement. For most ads, the best image size to upload is 1200 x 628 pixels, and we recommend a minimum width of 600 pixels.

What is a 4 5 ratio?

An aspect ratio describes the ratio between the its width and its height. Aspect ratios are often represented as two numbers separated by a colon, e.g. 4:5. … So, for example, an aspect ratio written as 4:5 has a value of 4/5 = 0.8.