Is a 10% engagement rate on Instagram good?
In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer’s profile. … It’s an important metric to consider and should not be ignored when choosing influencers for your campaign.
What is a good average engagement rate on Instagram?
Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.
What is a good engagement rate on Instagram 2020?
As of July 2020, the average engagement rate of a video post on Instagram was 1.45 percent. Additionally, image posts on the photo-sharing social site had an average engagement rate of 1.74 percent.
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Engagement rate of Instagram posts between January 2017 and July 2020, by post type.
| Characteristic | Engagement rate |
|---|---|
| – | – |
What is considered good engagement?
Most experts agree that a good engagement rate is between 1% and 5%. Rates depend on the industry, audience size or type, and the style of content published.
What is considered a good engagement rate?
Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.