It goes without saying, social media is one of the best ways to engage with your customers and boost brand awareness. It can be used as a tool that creates a personality behind your brand and creates relationships that you otherwise may never gain. However, there is real strategy behind effective social media marketing. It’s important to understand your business goals, your audience and how your audience utilizes the various social media platforms.
Here are some crazy (and hopefully, useful) social media stats we’ve found that might surprise you.
1. More people own a cell phone than a toothbrush. There are over 7 billion people in the world. An estimated 6.8 billion of them own mobile phones, but only around 3.5 billion own toothbrushes. Clearly Words with Friends takes priority over good dental hygiene. Your dentist may have something to say about that. (60 Second Marketer)
2. 92% of Pinterest pins are made by women. Although this statistic gives Pinterest the largest gender divide of any of the social media giants, it’s not a surprising stat given the number of wedding boards and dream gardens we’ve seen on Pinterest. (Marketing Land)
3. Apple is anti-social. The iGiant is one of the few large companies without a Twitter or Facebook account. Obviously, this hasn’t hurt the brand at all, but we wouldn’t necessarily recommend taking this marketing strategy.
4. 500 years’ worth of YouTube video are watched on Facebook every day. This translates into 3,042 hours worth of video watched simultaneously across the world each second. According to YouTube, more than 1 billion viewers watch its videos each month. More videos have been uploaded to YouTube in one month than 3 major U.S. networks have created in the past 60 years. (Social Media Today)
5. Twitter users are 33% more likely to be Democrats. According to Social Habit, 40% of Twitter users are Democrats, compared to 30% of the U.S. population overall. The percentage of Republications and Independents on Twitter mirrors the U.S. average almost precisely.
6. Millions of underage children are using Facebook. In violation of Facebook’s requirement that members be at least 13 years old to open an account, about 7.5 million users in the U.S. are under the age of 13, and about 5 million are under the age of 10. According to Forbes, “95% of parents were aware their kids were using the service while 78% helped create the account.” This begs this question, would you let your child on Facebook and why? (Forbes)
7. Companies ignore 70% of Facebook questions. When Facebook fans post their questions online, only 30% of them receive answers. That’s a shockingly low interaction rate, but many marketing experts see this Facebook fact as an opportunity. If you’re willing to engage customers when you’re competitors aren’t, separating yourself from the pack is easy. (Social Bakers)
8. Katy Perry is the Queen of Twitter. The pop princess has over 57 million followers. That’s more than double the population of Australia. Katy has used Twitter to her advantage even asking her Twitter fans to help her pick out her next single.
9. Moms are the biggest supporters of branding on Facebook. If your brand isn’t tapping into the mommy market, you’re missing out. When they aren’t tagging you in embarrassing childhood photos or questioning your relationship status, Facebook-friendly moms are “liking” brands more than any other group. (Mashable)
10. Facebook’s population is more than twice as big as the USA’s. Facebook boasts over 1.3 BILLION users. The population of the U.S. is over 317 million. (Facebook)