If you or your company/organization anticipate being in the public eye, media training is an essential exercise. Working with the news media might seem exciting or possibly daunting to you. In any case, conducting strong, coherent interviews can make all the difference in selling your story or maintaining a positive public image during a crisis situation.

There is a skill to media interviews. Those who are good at them know how to control the interview, the subject matter and not get rattled even if the questions get tough. You want to look, sound and feel confident when you are being interviewed by a journalist; whether it is a television, radio or print reporter asking the questions. Being prepared in advance is why we recommend working with our seasoned team before media opportunities present themselves.

Evolution principals Katie Trexler Kern and Erich Kirshner are both former journalists; Katie has over 20 years of experience in broadcast television and Erich worked for over 10 years in print journalism. With a wealth of experience, they are poised to prepare you or your team members for all types of media interviews.

We will work with you on determining the goals of your training session and any key messages you want to convey. We then conduct mock interviews with you; made even more rigorous with a camera and lights to make the environment as real as television news as possible. Even if you don’t expect to be on television, this situation will expose you to the potential stress of interviews and help teach you how to stay focused and maintain your composure.

We also will work with you on getting rid of those bad habits that many of us have while speaking. We will even coach you on your appearance: everything from your hair and make-up to the appropriate clothes to wear.

While our training is thorough and designed to prepare for media interviews, it also helps refine your public speaking skills. It will help you stay on message, sound more conversational and feel more confident in front of any sized group.