Media Buying & Placement
We understand advertising and know the players. We also understand what motivates broadcasters.
At Evolution, we work to negotiate win-win usage of advertising media assets and inventory, helping to ensure that your message is heard even if you are marketing in Spanish.
Our years of experience and large network can help you create the right partnerships to ensure creative, effective advertising for your organization’s initiatives.
Evolution can help you become a media partner by leading you through the “ins and outs” of the overall media business. Whether you are a funder or a grant-seeking organization, Evolution can assist you with the projects that contain a media component that will help ensure that the project intent is realized and the media partners are fully engaged.
Do your initiatives effectively reach underserved communities? With years of experience in developing successful campaigns targeted toward hard-to-reach populations, Evolution can assist you in positioning your organization’s initiatives to ensure successful results.
Consultation and Training
Evolution consults directly with funders, media, for-profit, non-profit and community-based organizations and their staff to provide training and insight into the effective use of advertising for social outreach.
Evolution helps you establish an overall strategic goal and plan for reviewing and funding grant requests that involve a media component.
Project Research and Evaluation
When working with funders to establish your initiative, the research and evaluation tools used can make or break a funding decision. Evolution can help you evaluate available research while planning your initiative. Every organization and project is unique. That’s why we also take special care to use the right evaluation tools and techniques to quantify your project goals and advertising objectives.
Evolution collaborates with some of the brightest and best-trained minds in the local community to help ensure that project goals are realized in a quantifiable way. Working with your collaborative partners, Evolution can bring the right research to bear for program development, while at the same time, work with your organization to design and execute a meaningful evaluation tool for your project.