CLIENT

Tri-County Health Department

OVERVIEW

Presented by Arapahoe County, the Boys and Girls Club of Metro Denver, Englewood Leadership Academy, the YMCA, and Tri-County Health Department, the goal of Tobacco Free 303 is to educate the community about the dangers of smoking and to provide resources to help smokers quit.

BUDGET

$186,135

SCOPE OF SERVICES

  • Media buying
  • Social Media Management

RESULTS

222% overdelivery on no-charge bonus television spots; 121% no-charge bonus/movie theaters: 60 override days on bus shelters; publicity value of earned media: $8,630; gross impressions of TV schedule: 5,369,112.