CLIENT

El Paso County Public Health

OVERVIEW

Tobacco Targets Youth, a project of the Tobacco Education and Prevention Partnership (TEPP) of El Paso County Public Health and its community partners, seeks to protect kids from illegal tobacco sales in Colorado Springs and prevent them from using tobacco by asking the city to require a license to sell tobacco products.

BUDGET

$191,372

SCOPE OF SERVICES

  • Media buying
  • Graphic design
  • Social media

RESULTS

Gross impressions of paid media – 12,853,226; $72,242 in no-charge bonus television and radio spots; 5,407 unique website visitors in the first 3 months.