CLIENT

Colorado Department of Human Services/Office of Behavioral Health

OVERVIEW

Develop and implement statewide social marketing campaign in English and Spanish encouraging parents and caregivers to talk with their children about substances.

SCOPE OF SERVICES

  • Focus groups
  • Video concept testing and development
  • Key message development
  • Paid/earned/owned media strategy
  • Toolkit creation
  • Stakeholder engagement
  • Website maintenance
  • Process and outcomes evaluation

RESULTS

24,070,814 media impressions delivered across all tactics. No charge elements led to a 47% extension of budget. Statewide, 49 organizations ordered nearly 40,000 pieces of campaign collateral to extend the campaign at the local level.