Colorado Department of Human Services/Office of Behavioral Health
Develop and implement statewide social marketing campaign in English and Spanish encouraging parents and caregivers to talk with their children about substances.
SCOPE OF SERVICES
- Focus groups
- Video concept testing and development
- Key message development
- Paid/earned/owned media strategy
- Toolkit creation
- Stakeholder engagement
- Website maintenance
- Process and outcomes evaluation
24,070,814 media impressions delivered across all tactics. No charge elements led to a 47% extension of budget. Statewide, 49 organizations ordered nearly 40,000 pieces of campaign collateral to extend the campaign at the local level.