CLIENT

Colorado Department of Public Health & Environment

OVERVIEW

Statewide public awareness campaign to educate Medicaid enrollees about their tobacco cessation benefits in English and Spanish.

SCOPE OF SERVICES

  • Informal message testing
  • Copywriting
  • Creative production
  • Media buy strategy and implementation
  • FQHC outreach
  • Process and outcome evaluation

RESULTS

A total of 19,407,170 media impressions were delivered across all platforms. No-charge elements led to a 40% extension of budget. Stakeholder partners ordered 8,878 pieces of creative collateral to extend the campaign to the local level.