CLIENT

Colorado Department of Health Care, Policy & Financing

OVERVIEW

Provide creative production and media buy strategy/development/implementation to support the statewide launch in English and Spanish of the Health First Colorado brand.

SCOPE OF SERVICES

  • Informal message testing
  • Copywriting
  • Creative production
  • Media buy strategy and implementation

RESULTS

A total of 70,466,516 media impressions were delivered across all platforms. No-charge elements led to a 26% extension of budget.