Evolution has been the Hispanic media buying agency of record and Hispanic creative production resource for Colorado’s health insurance marketplace since 2013.

SCOPE OF SERVICES

  • Spanish/Hispanic media strategy and implementation
  • Spanish language earned/owned media
  • Spanish language creative production.

RESULTS

A total of 15,580,217 media impressions were delivered during Open Enrollment 2016-2017. More than 175,000 Coloradans selected health care coverage from C4HCO, a 12% increase over the previous year.