With more than 100 million users every day, it’s time for your brand to get on the Snapchat bandwagon. Whether you’re a new player in the marketspace or an industry leader, you can use Snapchat to help you engage and build loyalty with your audience/customer base.
Here are a few tips to get you started:
Create interesting content. With Snapchat stories disappearing after 24 hours, it’s important to create content that will leave a lasting impression. This is your opportunity to provide a behind-the-scenes look at your business or provide exclusive content that isn’t shared via other marketing channels.
Get creative. Creativity on Snapchat goes a long way. During the Super Bowl, Gatorade introduced a fun interactive lens that landed 160+ million impressions. Even if you have a tight budget, you can still utilize Snapchat’s filters, stickers, doodles to put a unique spin on your messaging.
Partner with influencers. You don’t have to start from scratch. Find an influencer that already “owns” the space where your audience is hanging out. They already have the followers and know how to engage with the audience. Find ways that you can collaborate and develop a campaign that is mutually beneficial. Check out this article by Mediakix on top influencers to know on Snapchat.
Be authentic. Snapchat is about authenticity. Always be genuine and share your core brand values. The goal is to avoid coming off like an advertisement.
Offer coupons and promotions. Special offers get a lot of traction on Snapchat, because who who doesn’t like free perks?
Keep in mind, Snapchat is not just for teens: 25- to 34-year olds make up about 26 percent of Snapchatters, and approximately 12 percent of users are aged 35 to 54. The 25 and older crowd is the fastest growing demographic on Snapchat and we expect this trend to continue into 2017.
Evolution client, Dr. Slenkovich at Colorado Plastic Surgery, uses Snapchat to provide followers a behind-the-scenes view of the operating room. When they first started using Snapchat a few months ago, they had about two hundred daily views, and now they’re up to nearly 15,000. Follow Dr. Slenkovich on Snapchat at DenverBodyDoc.
Interested to learn more about how social media marketing can grow your brand? Contact us today!