The new year is off to a busy start for our agency, and after a brief holiday break we’re getting back to making good things happen for our clients.
Following up on our Gold Leaf awards and recognition as a Denver FAST 50 company in October and November 2018, Evolution started 2019 by cracking the Top 20 top-grossing Denver-area advertising agencies in the Denver Business Journal’s Book of Lists.
What does it mean? For one thing it shows our media buying footprint continues to grow, spreading across the greater Denver area like roots from a mighty oak. Advertisers know they can count on us to deliver high-quality creative and messaging, and our clients know we’ll get their messages in front of the right people.
We have the experience to understand which medium is best to reach each population. Senior Account Director Barb Howell knows which direction a billboard or bus shelter should face, which dayparts and time slots reach the most eyes and ears, and which digital platforms attract the target demographic our clients seek. Digital Media Specialist Ariana Agnew takes every dollar our clients spend and stretches it across zip codes, age groups, and user backgrounds to make sure each digital ad we place or boost overperforms.
It also proves what we’ve known for years: digital advertising isn’t something just anyone can pull off. Facebook and other social media platforms make it seem so simple — just draft a post or upload an image, enter your credit card number, and monitor the results. What these sites don’t tell you is that targeting your audience isn’t as simple as entering an age range and zip code, and there is zero customer support to help you learn how to best optimize your media placements.
For that, you need us.
Take a drive and you’ll see bus shelter posters helping parents start an honest dialogue about substance use with their kids from the Speak Now! Colorado campaign. Tune in to a local TV station and you’ll see ads for the PACE Center’s next big performance. Scroll through your Facebook feed and you’ll find display ads for All In Colorado promoting good health habits for Colorado’s workforce. Listen to your favorite Spanish-speaking radio station and you’ll hear important information on enrolling for health insurance through Connect for Health Colorado.
If you’re on the web, on the road or tuned in, our clients are there. So, if you need clicks, calls or new clients, reach out us to help get your business in gear for 2019.