We are extremely proud of our combined decades of experience in healthcare marketing and public relations. Because of our longstanding work within the industry, we enjoy great success in the private health arena.
It wasn’t that long ago that physicians felt it was inappropriate to market their practices. There are many reasons for this, but certainly one is the notion that educated and empowered consumers will make the best medical buying decisions. But how do you find the right way to get your message through to them?
Evolution has executed successful marketing and PR efforts for entire hospitals and specialty practices in emergency medicine, orthopedics, oncology, infertility, plastic surgery, pain management, optometry and sports medicine. This work requires a deep understanding of every specialty and how buying decisions are made in each. Some are highly reliant on patients deciding which specialist to consult, while others are directed by insurance contracts and referrals from primary care physicians.
We know the best techniques to market your practice to the unique audience you need to reach, be they patients looking for a reliable practitioner, primary care providers who can send patients your way, or insurers seeking a trustworthy option for policy holders.
Evolution has decades of experience combining targeted marketing campaigns with earned media PR efforts that will add value to every dollar you spend to raise your practice’s profile.